To launch White Fox RTD, A premixed Vodka drink from SOM distilleries, in the Karnataka market and to leverage digital platforms to build a strong brand presence to engage with the TG through contests, campaigns and event promotions.
We promoted the launch of White Fox in Karnataka via digital media and PR. We ran various campaigns, contests and regular engagement programs to create awareness and interest for the White Fox Brand. Once the brand was established in the minds of the TG, we set out to induce product trials using digital platforms.
