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As a specialist in natural and organic cosmetics, the Group produces and distributes 4 beauty and well-being brands all around the world.
L’Occitane India needed assistance standing out and positioning themselves as a leader in a saturated and highly competitive beauty market.
The brand, at the time, did not have the internal team to take on such an integrated campaign. We acted as L’Occitane’s marketing arm and came up with the strategy, design, development and deployment of paid media.
As a result, we created parallel campaigns, a thorough email cadence, a full-funnel paid media strategy, and cohesive, creative designs across the board all while keeping KPIs and shop inventory top of mind.
This campaign was incredibly successful in catching the attention of both new customers and previous shoppers, showcasing our team’s ability to help the company break out of the shadow of the competition and get noticed through the clutter of such a busy marketing season.
L'Occitane used our services to create a comprehensive multi-channel strategy including elements such as product launches, site-wide sales, multiple day promotions, brand awareness, and multiple other ad hoc campaigns designed to drive conversion.