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As a specialist in natural and organic cosmetics, the Group produces and distributes 4 beauty and well-being brands all around the world.
L’Occitane India needed assistance standing out and positioning themselves as a leader in a saturated and highly competitive beauty market.
The brand, at the time, did not have the internal team to take on such an integrated campaign. We acted as L’Occitane’s marketing arm and came up with the strategy, design, development and deployment of paid media.
As a result, we created parallel campaigns, a thorough email cadence, a full-funnel paid media strategy, and cohesive, creative designs across the board all while keeping KPIs and shop inventory top of mind.